What We Do
Incept Health: Your Flexible Healthcare Marketing Partner
At Incept Health, we specialize in delivering tailored marketing solutions for growth-focused healthcare organizations. With over 20 years of experience in the healthcare industry, our team of seasoned sales and marketing experts understands just how complex healthcare marketing is. We combine the latest innovations with a human touch — because personal relationships still matter.
We specialize in both B2B and B2C marketing. One of the many things that makes us unique is our ability to help with both. Some of the most common services our clients come to us for include: paid digital advertising, lead generation, and supplemental marketing services.
We leverage our in-depth marketing knowledge along with automations and workflows to help you drive patient growth and engagement more effectively. Whether that’s through streamlined communication, enhanced patient experiences, or data-driven marketing strategies, we ensure that your campaigns are optimized for success. By focusing on both relationship-building and technological advancement, we provide impactful strategies and seamless execution that align with your business goals, helping you grow efficiently and sustainably.
What We Do
Struggling with limited budgets, building patient trust and engagement, reputation management, or even fragmented marketing channels? Incept Health offers a comprehensive suite of marketing services designed to help healthcare organizations overcome their unique challenges and achieve their growth goals. Our services include:
Marketing Strategy: Need help defining your goals and creating a solid plan that will grow your organization? No problem! We work with your team to develop comprehensive, tailored marketing plans that align with your business objectives.
Digital Marketing: Get your organization in front of the right people at the right time utilizing paid search, organic and paid social media, SEO, and content marketing to enhance your online presence. Our team can be as integrated into your team as you need, whether that’s simply managing your social media and hitting ‘publish’ in a post that your team put together or creating the post and copy ourselves for your approval.
Sales & Marketing Collateral: Our team of designers works as an extension of your brand to design and craft digital or print material to support your internal marketing and sales team.
Patient Surveys and Reviews: Reviews are the best way for your team to know where they stand and how they can enhance their care for patients. We have systems to help increase the amount of patient surveys and public reviews to not only help your team improve but also grow your business as reviews are a primary way people make decisions.
Analytics & Reporting: Never have to wonder about your campaign’s performance. We provide real-time performance insights through our interactive dashboard, ensuring transparency and accountability.
Our Flexible Service Models
We understand that every healthcare organization has different needs and resources. That’s why we offer two flexible service models:
Fractional Marketing Support
Ideal for healthcare organizations that need marketing expertise without the commitment of a full-time hire. Whether you already have an internal team and just need a few extra hours of specialized marketing support or need someone to cover a full-time position, we have you covered! With our flexible retainer model, you determine the hours of support you need. Our team of healthcare marketing professionals becomes an extension of your organization, helping with various tasks such as strategy, content creation, digital marketing management, and sales collateral development. This model provides the ability to adapt to your evolving business needs and ensures your marketing efforts are always aligned with your goals.
Who is Fractional Marketing Support For?
Fractional marketing support is an ideal solution for healthcare businesses of all sizes, from small practices to larger healthcare networks. Here are just a few reasons fractional marketing support may make sense for your organization:
You Don’t Have an In-House Marketing Team: Many healthcare businesses, especially smaller clinics and practices, may not have the budget or need for a full-time marketing team. Fractional marketing can completely take the place of a marketing staff member, offering a cost-effective way to execute high-quality marketing strategies without the overhead costs of hiring full-time employees.
You Need to Augment Your Existing Team: Even if a healthcare organization has a marketing team in place, there may be gaps in skills or capacity. Fractional marketing support can augment the current team, providing specialized skills or additional manpower to handle specific projects or campaigns. This is especially useful for tackling areas where your in-house team needs more support, such as digital marketing, SEO, or content creation. If you currently have a marketing team, our goal isn’t to replace your team, but to support them.
You Have Fluctuating Marketing Needs: Healthcare organizations often experience varying marketing demands throughout the year, whether due to seasonal patient flows, special campaigns, or new service launches. Fractional marketing support offers the flexibility to scale up or down based on current needs, making it easier to manage these fluctuations without the commitment to a full-time team member.
You Are Looking to Optimize Marketing Spend: For many healthcare businesses, every dollar counts. Fractional marketing support enables organizations to allocate their marketing budget more effectively, paying only for the services they need, when they need them. This ensures a more efficient use of resources, reducing waste and maximizing ROI.
How It Works:
Our fractional marketing support model is designed for flexibility and efficiency, allowing healthcare organizations to get the right amount of marketing help. You can choose from various tiers of support, selecting the number of hours that best fit your needs. If your needs change, we offer the flexibility to adjust your hours—simply request a change 10 days before the next month, and we’ll update your service level accordingly.
A team is better than one!
When you work with us, you’ll also benefit from working with multiple team members, each with specialized skills in areas like content creation and social media. This ensures you get expert support tailored to your specific needs. We encourage you to load up our team with tasks, prioritize them, and let us tackle what we can within the hours you've purchased. If anything isn’t completed, it will roll over to the following week. This model ensures your marketing efforts are always moving forward efficiently and receiving the priority they deserve.
Curious what pricing looks like to utilize fractional marketing support? Our packages are sure to fit your budget!
Pay-for-Performance Campaigns
Our Pay-for-Performance campaigns are designed for healthcare practices and companies looking to grow without the financial burden of high upfront marketing costs. This model is ideal for organizations that want to re-engage current or lapsed patients, attract new patients or clients, and only pay when a lead is successfully generated.
Who is Pay-for-Performance For:
Healthcare Practices Seeking to Re-Engage Patients: Perfect for practices looking to reconnect with current or lapsed patients to generate engagement (whether that's scheduling appointments, collecting feedback, etc) and maintain a steady flow of patient visits. Our campaigns are tailored to help you remind your patient base of the importance of regular visits and encourage them to return for care.
Companies Focused on Growth With Minimal Upfront Costs: If your organization is looking to expand but wants to minimize financial risk, our pay-for-performance model allows you to grow without the need to commit significant funds to marketing expenses. This option is especially beneficial for companies that want to scale their patient base while only paying for actual results.
How It Works:
We start with a 90-day pilot campaign, where we establish key performance indicators (KPIs) tailored to your specific goals. During this initial phase, our team of healthcare marketing experts works closely with you to understand your unique needs, refine the campaign strategy, and develop effective messaging that resonates with your target audience. The majority of our pilot programs are a flat cost of $2,500 per month which allows you to minimize your upfront investment while establishing the costs involved to generate your KPIs to allow us to move to pay-for-performance.
Once the pilot phase is complete, we move into the pay-for-performance model. Here’s where you’ll see the real value—you only pay for leads produced. Incept Health covers all marketing expenses, including ad spend and campaign costs, ensuring your financial risk is minimized. This model al you get measurable results without any unnecessary spend, making your marketing efforts more efficient and effective.
Want more information on how we’ve helped our clients? Check out these case studies:
Why Choose Incept Health?
Healthcare Marketing Expertise
With over 20 years of experience, our team understands the unique challenges healthcare organizations face—whether it's working within limited budgets, building patient trust and engagement, or managing complex reputation issues in the digital age. Our deep industry knowledge allows us to develop strategies that not only drive growth but also foster stronger relationships between you and your patients. We help you address these critical pain points while keeping your marketing efforts aligned with your business goals.
Flexible and Cost-Effective Solutions
We understand that healthcare organizations often face constrained resources. That’s why our service models are designed to fit your specific needs and budget constraints. Our fractional marketing support provides access to a full team of healthcare marketing professionals for less than the cost of hiring a single full-time employee. For companies that want to minimize risk, our pay-for-performance model allows you to scale without the risk of paying for campaigns that don’t yield results.
Professional and Approachable Service
Our team offers a seamless and approachable service experience, working closely with you to simplify your marketing efforts while providing the expertise you need. We remain collaborative and transparent, ensuring you have a clear understanding of how your campaigns are performing and constantly provide recommendations on what steps to take next.
Transparent and Measurable Outcomes
We know how vital it is to measure the success of your marketing initiatives, especially in an industry where building trust and maintaining a strong reputation is paramount. Our interactive dashboard provides real-time performance insights, allowing you to track campaign progress and make informed decisions.
Ready to Elevate Your Marketing Strategy and Grow Your Business?
Schedule a consultation with us today to discover how Incept Health can provide the flexible, effective marketing support your healthcare organization needs to thrive. Let’s work together to develop a strategy that delivers real, measurable results for your business.