News + Insights from Incept Health

Healthcare Laney Miller Healthcare Laney Miller

SEO vs. PPC Advertising: Which Drives More Engagement In Healthcare Marketing?

If you want to engage with potential patients and bring more people into your practice, you may not be sure what you should focus on in your healthcare marketing strategy. Should you focus on SEO (Search Engine Optimization) and organic search results, or invest in PPC (Pay Per Click) marketing?

The answer is… Both! Both SEO and PPC marketing can be great for engaging with potential patients and bringing them into your practice. Let’s get into the details.

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Healthcare Laney Miller Healthcare Laney Miller

Are There Any Affordable Healthcare Marketing Strategies For Startups? Check Out These 5 Ideas!

Owning your own medical practice lets you pursue your own unique vision and provide the healthcare experience you think your patients deserve. But it has its own challenges, too. Marketing, for instance!

If you’re opening a startup office, you may be wondering if it’s possible to bring in patients without breaking the bank. The answer is “yes!” Here are five affordable strategies to help you build up your patient roster for less.

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Dental Care Laney Miller Dental Care Laney Miller

5 Common Obstacles in Dental Patient Recruitment

Whether you’re opening a brand new practice or expanding with an additional office, you may have trouble attracting new patients to your dental studio. In this blog, we’ll discuss five common obstacles that dentists must overcome to bring in more patients and grow sustainably.

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Blood Donor Recruitment Laney Miller Blood Donor Recruitment Laney Miller

Top Blood Donor Recruitment Social Media Posts in November

As the season of gratitude unfolds in November, we’re excited to share the next installment in our blood donor recruitment social media series! This month’s campaigns went into themes of thankfulness, community spirit, and the cozy vibe of fall to inspire donations and connect with donors. Let’s explore five standout campaigns that encouraged giving and brought communities together in the true spirit of the season!

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Sarah Nelson Sarah Nelson

Incept Introduces Betty Blood™: The AI-Powered Voice Agent Revolutionizing Donor Engagement

Incept is excited to announce the launch of Betty Blood™, a groundbreaking innovation that transforms donor recruitment. Betty is an Advanced Conversational AI Voice Agent, designed to enhance donor interactions and boost engagement. Following months of development and rigorous testing, Betty Blood™ officially made her debut call to a live blood donor on October 31st.

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Blood Donor Recruitment Laney Miller Blood Donor Recruitment Laney Miller

Future Trends in AI and Blood Donor Recruitment: What to Expect in the Next Decade

The AI revolution is here, and it’s not going away. The latest “AI boom” is still very much in its infancy, but we’re already seeing lots of powerful new tools based on artificial intelligence. So what does the future hold for AI and blood donor recruitment? Here are a few things that we think blood centers should expect in the next 10 years.

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Healthcare Laney Miller Healthcare Laney Miller

Healthcare Marketing vs. General Marketing: What Are the Key Differences?

Marketing is the heart of any successful business, but when it comes to healthcare, the approach changes significantly. While general marketing principles apply across industries, healthcare marketing requires a specialized, nuanced strategy to address the unique concerns of patients, regulations, and the sensitive nature of medical care. In this blog, we’ll talk about the key differences between healthcare marketing and general marketing, giving you a better understanding of how to effectively approach both.

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