By integrating tactics like social media, SEO, and online advertising with your existing in-person and traditional methods, you can ensure your facility stays top-of-mind for families seeking care solutions for their loved ones and ensure your patient base continues to grow. How? Let’s get into the details.

If you’ve been handling your own marketing strategy at your medical practice, turning to an outsourced partner like Incept Health can be tempting. After all, outsourcing marketing allows you to spend less time on marketing strategies and more time running your practice and caring for patients. But is it really a good idea? Find out here!

According to a study by Oral Health Group, word-of-mouth is still the #1 most effective way to bring in new patients. And in today’s online world, patient testimonials and reviews are powerful ways to spread the word about your practice and what you have to offer.

Want to attract more donors to your blood center? Of course you do. And if you have a social media presence, making proper use of user-generated content (UGC) is one of the best ways to get more donations without breaking the bank. Want some examples on how you can use UGC to grow your organic social media following?

If you’re looking to recruit more seniors to your facility, you may be wondering if TV ads are a good option – or if you should invest in a digital marketing strategy. This blog compares them!

If you get a lot of referrals to your medical practice, that’s great! But referrals shouldn’t be the only way you get new patients. Alongside your existing referral networks, investing in a future-focused digital marketing strategy will help you bring in more patients and make sure your practice keeps growing. 

We hope you’ve been liking this series as much as we love highlighting some great blood centers’ social media content! September’s content was no different - there were several we saw that we instantly knew needed to be included in this post.

Blood donor recruitment campaigns are essential for the health and success of blood centers across the country. However, understanding the donor experience and determining what motivates someone to donate can be tricky. Enter DonorPulse, Incept Health's latest product designed to improve how blood centers gather donor feedback and gain valuable marketing insights.

As someone looking to increase your healthcare organization’s bottom line, you’re likely always on the lookout for ways to drive patient or customer engagement. But what role does healthcare marketing play in this? In this blog post, we’ll explore what healthcare marketing is, why it's so important for your organization’s success, and how it can be leveraged to build trust, attract more patients, and deliver measurable results.

For any organization with a tighter budget, marketing can be both a necessary investment and a financial burden. With these ever-tightening budgets, many healthcare businesses are seeking ways to grow without facing upfront marketing costs that might not yield results. This is where Pay-For-Performance marketing campaigns come in, offering a solution that aligns marketing investments with actual results.

Managing a blood donor recruitment campaign involves more than just scheduling calls; it requires a strategic balance between outreach efforts and donor engagement. One of the most critical aspects to monitor in these campaigns is the Do Not Call (DNC) rate. But what exactly is an acceptable DNC rate in blood donor recruitment, and how can you use this metric to fine-tune your approach?

Are you looking to step up your digital marketing efforts and attract more potential residents to your senior living facility? In this blog, we’ll be taking a look at 4 challenges that may affect your recruitment efforts, and discuss how you can overcome them to market your facility more effectively – both to elderly individuals and their families.

It’s no surprise that in order to grow, dental patient recruitment is a critical focus for practices in this competitive market. But while efforts to attract new patients may seem straightforward, there are hidden costs that can add up and impact your overall profitability. If not managed carefully, these hidden expenses can reduce the effectiveness of your patient recruitment strategies and ultimately affect your bottom line.

Staying competitive and relevant in the healthcare space is no small feat for practices. With so many demands for your time and resources, from patient care to compliance, marketing often falls to the wayside. Yet, with everything becoming digital-first, effective marketing is crucial for growth and patient acquisition.

Whether you’re running an established dental practice or you’re fresh out of dental school, online reviews are incredibly important for the visibility of your practice. In this blog, we’ll take a look at the importance of online reviews for dentists – and go over some best practices you can follow to collect more positive online reviews.