4 Senior Living Community Marketing Strategies To Attract More Residents
If you’ve got empty beds in your senior living community and you’re looking to attract new residents, coming up with a marketing strategy can be difficult. Where do you start? How can you maximize the reach of your efforts and keep marketing costs under control?
We’re glad you asked! In this blog, we’ll go over 4 strategies that you can incorporate into your marketing efforts. These simple strategies will help you do the most with your marketing budget, bring in more residents, and keep your facility on the path toward sustainable growth. Let’s get into all the details!
1. Focus On SEO And PPC (Pay-Per-Click) Marketing – People Of All Ages Are Online
SEO (Search Engine Optimization) refers to the process of improving your website so that it ranks higher on search engines like Google. Today, the vast majority of customer experiences begin with search engines, so SEO is more important than ever. According to Brightedge, 68% of all online experiences start with a search engine like Google, and Search Engine Roundtable has noted that 46% of all searches are for local businesses or services.
PPC (Pay Per Click) marketing is related, but a little bit different. This refers to paid ads that are placed on the top of search pages in Google. By optimizing for SEO and using the right PPC ad strategy, you can maximize your facility’s visibility – and bring in more residents!
2. Make Sure Your Website Is Modern, Professional, And Filled With Helpful Info
SEO and PPC marketing are all about driving people to your website. But what happens once they get there? If your website is outdated, slow, or hard to use, you may find that people simply will leave instead of learning more about your facility.
The numbers don’t lie. 40% of people will leave a web page if it takes 3 seconds or longer to load. Mobile users are 5x more likely to abandon a website if it’s not mobile-friendly, and 38% of people will stop engaging with a website if the layout or content is not attractive. So make sure that your website loads quickly, is optimized for mobile, and is easy to navigate.
Also, make sure it’s filled with helpful info about your facility! Pricing, facility amenities and services, staff bios, answers to FAQs, and event calendars – all of this info helps potential residents learn more about what you have to offer, and what makes your facility different from your competitors.
3. Use Social Media To Build Trust And Boost Your Brand Image
People of all ages use social media, including seniors. 72% of all adults in the U.S. use social media. 73% of people between the ages of 50-64 have at least one social media account, and 45% of people over the age of 65 regularly use social media.
So if you want to appeal to potential residents, having a strong social media presence is a great way to make your facility more attractive. Publishing blog posts, stories from residents, photos of activities, social schedules, menu highlights, and other content helps build your brand image – and builds trust among potential future residents, too.
4. Offer A Day Trip Or Even An Overnight Visit
Once you’ve got a potential resident interested in your facility, what’s next? Sure, you could send them home with a flier or booklet after a quick tour. But if you really want to show what makes your facility special, you could offer a full “day trip,” where a potential resident and their family spend the entire day at the facility. They can eat, drink, interact with other seniors, and get a truly in-depth experience.
You could even consider offering an overnight or even weekend visit. This gives seniors an even better idea of the lifestyle they can expect if they choose your senior living community. It’ll help them overcome common objections, too – like sampling the food, meeting the staff, and getting to know the other members of your community.
Need Help Marketing Your Senior Living Community? Turn To The Experts!
Even with the right strategy, running a marketing campaign for your senior living facility can be a complex, time-consuming process. Need help? Incept Health is here for you! Our digital marketing experts specialize in helping senior living facilities attract and convert new residents. Get in touch today for a free consultation and see how we can help your business grow.