News + Insights from Incept Health

Healthcare Laney Miller Healthcare Laney Miller

SEO vs. PPC Advertising: Which Drives More Engagement In Healthcare Marketing?

If you want to engage with potential patients and bring more people into your practice, you may not be sure what you should focus on in your healthcare marketing strategy. Should you focus on SEO (Search Engine Optimization) and organic search results, or invest in PPC (Pay Per Click) marketing?

The answer is… Both! Both SEO and PPC marketing can be great for engaging with potential patients and bringing them into your practice. Let’s get into the details.

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Dental Care Laney Miller Dental Care Laney Miller

5 Common Obstacles in Dental Patient Recruitment

Whether you’re opening a brand new practice or expanding with an additional office, you may have trouble attracting new patients to your dental studio. In this blog, we’ll discuss five common obstacles that dentists must overcome to bring in more patients and grow sustainably.

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Healthcare Amanda Cowgill Healthcare Amanda Cowgill

What is Healthcare Marketing, and Why is it Important?

As someone looking to increase your healthcare organization’s bottom line, you’re likely always on the lookout for ways to drive patient or customer engagement. But what role does healthcare marketing play in this? In this blog post, we’ll explore what healthcare marketing is, why it's so important for your organization’s success, and how it can be leveraged to build trust, attract more patients, and deliver measurable results.

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Healthcare Amanda Cowgill Healthcare Amanda Cowgill

What is A Pay-For-Performance Campaign Model and How Can That Help My Healthcare Business?

For any organization with a tighter budget, marketing can be both a necessary investment and a financial burden. With these ever-tightening budgets, many healthcare businesses are seeking ways to grow without facing upfront marketing costs that might not yield results. This is where Pay-For-Performance marketing campaigns come in, offering a solution that aligns marketing investments with actual results.

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Senior Care Amanda Cowgill Senior Care Amanda Cowgill

4 Common Digital Marketing Challenges Affecting Senior Living Patient Recruitment

Are you looking to step up your digital marketing efforts and attract more potential residents to your senior living facility? In this blog, we’ll be taking a look at 4 challenges that may affect your recruitment efforts, and discuss how you can overcome them to market your facility more effectively – both to elderly individuals and their families.

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Dental Care Amanda Cowgill Dental Care Amanda Cowgill

9 Hidden Costs in Dental Patient Recruitment and How to Handle Them

It’s no surprise that in order to grow, dental patient recruitment is a critical focus for practices in this competitive market. But while efforts to attract new patients may seem straightforward, there are hidden costs that can add up and impact your overall profitability. If not managed carefully, these hidden expenses can reduce the effectiveness of your patient recruitment strategies and ultimately affect your bottom line.

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Dental Care Amanda Cowgill Dental Care Amanda Cowgill

What Best Practices Can Dental Offices Use To Get More Positive Online Reviews?

Whether you’re running an established dental practice or you’re fresh out of dental school, online reviews are incredibly important for the visibility of your practice. In this blog, we’ll take a look at the importance of online reviews for dentists – and go over some best practices you can follow to collect more positive online reviews.

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