According to a study by Oral Health Group, word-of-mouth is still the #1 most effective way to bring in new patients. And in today’s online world, patient testimonials and reviews are powerful ways to spread the word about your practice and what you have to offer.

If you’re looking to recruit more seniors to your facility, you may be wondering if TV ads are a good option – or if you should invest in a digital marketing strategy. This blog compares them!

If you get a lot of referrals to your medical practice, that’s great! But referrals shouldn’t be the only way you get new patients. Alongside your existing referral networks, investing in a future-focused digital marketing strategy will help you bring in more patients and make sure your practice keeps growing. 

As someone looking to increase your healthcare organization’s bottom line, you’re likely always on the lookout for ways to drive patient or customer engagement. But what role does healthcare marketing play in this? In this blog post, we’ll explore what healthcare marketing is, why it's so important for your organization’s success, and how it can be leveraged to build trust, attract more patients, and deliver measurable results.

For any organization with a tighter budget, marketing can be both a necessary investment and a financial burden. With these ever-tightening budgets, many healthcare businesses are seeking ways to grow without facing upfront marketing costs that might not yield results. This is where Pay-For-Performance marketing campaigns come in, offering a solution that aligns marketing investments with actual results.

Are you looking to step up your digital marketing efforts and attract more potential residents to your senior living facility? In this blog, we’ll be taking a look at 4 challenges that may affect your recruitment efforts, and discuss how you can overcome them to market your facility more effectively – both to elderly individuals and their families.

It’s no surprise that in order to grow, dental patient recruitment is a critical focus for practices in this competitive market. But while efforts to attract new patients may seem straightforward, there are hidden costs that can add up and impact your overall profitability. If not managed carefully, these hidden expenses can reduce the effectiveness of your patient recruitment strategies and ultimately affect your bottom line.

Whether you’re running an established dental practice or you’re fresh out of dental school, online reviews are incredibly important for the visibility of your practice. In this blog, we’ll take a look at the importance of online reviews for dentists – and go over some best practices you can follow to collect more positive online reviews.

As a startup in a competitive market, the client faced significant challenges in growing their user base and needed a reliable partner to generate qualified leads for their sales team. Incept Health utilized a multi-channel strategy to generate 171 qualified leads to help our client's business grow

If you’ve got empty beds in your senior living community and you’re looking to attract new residents, coming up with a marketing strategy can be difficult. Where do you start? How can you maximize the reach of your efforts and keep marketing costs under control? These simple strategies will help you do the most with your marketing budget, bring in more residents, and keep your facility on the path toward sustainable growth.

In today’s competitive senior care landscape, where families are inundated with choices for senior care services, establishing trust and credibility is key to your business’ success. We all know that trust isn’t something that’s built overnight - it requires consistent effort, genuine engagement, and, most importantly, providing value to your audience. For senior care providers, this value often comes in the form of educational content designed to guide elderly individuals and their families through the complex decision-making process for care services.

According to Dental Economics, having just one “no-show” per day can cost your dental office between $20,000 and $70,000 per year. If you want to maximize your profits, you need to find ways to minimize no-shows – and appointment reminders are one of the best ways to do this!

Online reviews hold significant sway over a dental practice's (or really any consumer-based business, for that matter) reputation and success. Positive reviews can bring new patients through your doors, while negative ones can deter potential clients and harm your brand. For dentists, understanding how to effectively handle negative online reviews is crucial to maintaining a positive online presence and ensuring long-term success.

With the rise of digital technology, traditional methods of senior care education and outreach are being challenged by online approaches. One such approach gaining significant traction is hosting virtual events. But how does this compare to the tried-and-true method of traditional in-person seminars?

Are you a new dentist, a new owner, or just looking to build up your existing patient base?  Wondering how to reach more potential patients without breaking your marketing budget?