Incept Introduces Betty Blood™: The AI-Powered Voice Agent Revolutionizing Donor Engagement
Canton, Ohio – December 3, 2024 – Incept is excited to announce the launch of Betty Blood™, a groundbreaking innovation that transforms donor recruitment. Betty is an Advanced Conversational AI Voice Agent, designed to enhance donor interactions and boost engagement. Following months of development and rigorous testing, Betty Blood™ officially made her debut call to a live blood donor on October 31st.
Betty Blood™ combines the latest in AI technology with Incept’s experience recruiting more than one million blood donors to create a unique and first-to-market AI Voice Agent that is quickly gaining traction in the market. Developed in partnership with Gridspace, a pioneering speech technology company, Betty Blood™ is capable of making appointment reminder calls and answering common donor inquiries. Additionally, she proactively reaches out to potential donors, gauging their willingness to donate and seamlessly transferring interested individuals to a scheduling specialist, creating a streamlined and donor-friendly experience that combines the best in AI technology with seamless human interaction.
“Incept’s core focus has always been on fostering personal interactions to enhance donor experiences,” said Darren Hudach, President of Incept. “Betty Blood™ exemplifies our commitment to innovation, using advanced AI to simplify donor recruitment and help blood centers meet their goals more effectively while ensuring that authentic interaction remains at the forefront.”
"Betty Blood™ delivers on the promise of conversational AI: Betty tirelessly and reliably does work of real value and engages with blood donors in natural, everyday speech,” said Cooper Johnson, lead voice user experience designer at Gridspace. “At Gridspace, we feel proud and fulfilled to see our technology deployed for the crucial cause of extending the supply of blood for healthcare in America."
Incept’s comprehensive marketing solutions are rooted in proven technologies, automation, and human expertise. This holistic approach ensures that campaigns continuously evolve and improve, yielding successful and sustainable outcomes for blood centers. Alongside core offerings such as paid digital advertising, advanced texting, live-agent recruitment, and branded caller ID, we are thrilled to introduce this new cornerstone service for our clients.
For more information about Betty Blood™, please visit www.incept-health.com/bettyblood
About Incept
At Incept, we specialize in delivering tailored marketing solutions for growth-focused healthcare organizations. With over 20 years of experience in the healthcare industry, our team of seasoned sales and marketing experts understands the complexities of healthcare marketing. We blend the latest innovations with a personal touch—because relationships matter. Learn more at www.incept-health.com/
About Gridspace
Gridspace was formed through a collaboration between SRI Speech Labs, the lab behind Siri, and a multidisciplinary team of designers and engineers. The company builds useful voice technology and AI software for contact centers. Gridspace currently handles billions of minutes of voice calls for leading healthcare, financial service and consumer brands each year. Learn more at www.gridspace.com/
