How Can A Marketing Agency Help A Senior Care Facility Get More Residents?

If you operate a senior care facility, you may be wondering if working with a marketing agency can really help you recruit more senior residents. The answer is “yes!” By working with a partner like Incept Health, you can bring in more residents and keep your business growing. How? Find out below.

1. Assess Your Existing Marketing Efforts

If you’ve never worked with an agency before, chances are that you have a bit more of a “scattershot” approach to marketing, spread across multiple personnel who may not even focus primarily on your marketing strategy.

When you work with a marketing agency, their first step will be to perform a systematic analysis of your marketing campaigns, collect your brand assets, and perform a high-level assessment of your strategy. This allows them to understand your current position – as well as the best path forward for marketing your facility toward seniors.

2. Reduce Burdens On Administrators And Other Employees

Related to the above point, choosing to work with a marketing agency means that you don’t have to handle marketing strategy internally. 

This frees up your administrators and other employees who may have been working part-time on your marketing strategy. This lets your team focus on what you do best – providing an excellent living environment for seniors.

3. Develop A Strong Brand Identity And USPs (Unique Selling Points)

As part of developing your strategy, a marketing agency will typically help you develop a stronger brand identity – one that reflects your corporate values, position in your market, and what distinguishes you from the competition.

Along with this, your marketing strategy will focus on your USPs (Unique Selling Points). These are the things that make your facility different from others. Do you have great amenities? A professional chef? Are you located near a hospital or lots of medical specialists?

Whatever the case may be, a marketing agency can help you recognize these USPs. Then, they can develop a marketing plan that highlights them and uses them to bring more potential residents into your facility.

4. Build A Robust And Comprehensive Digital Marketing Strategy

Digital marketing focuses on using social media, online ads, SEO (Search Engine Optimization) and other digital-first marketing methods to reach potential customers through the internet. While traditional marketing like billboards, TV ads, and flyers can still be useful as part of your strategy, digital marketing often offers a higher ROI (Return On Investment) for new resident recruitment.

According to a Pew Research report, 61% of people over the age of 65 owned and regularly used a smartphone in 2021 – up from just 30% in 2015. This percentage jumps to 83% for people between 50-64, and 95% for people between 30-49. 

This means that digital marketing is effective at targeting both seniors and their adult children who may be assisting them in their search for a new senior living community. With the right agency on your side, it’s easy to create an effective digital marketing strategy. 

5. Leverage Data To Optimize And Improve

One of the most valuable benefits of working with a marketing agency is their ability to track, measure, and optimize your campaigns. They use advanced analytics tools to gather data on what’s working – and what isn’t – and make adjustments in real time to ensure maximum impact.

For example, if a specific ad isn’t getting clicks or a landing page isn’t converting visitors into inquiries, an agency can quickly pivot to test new approaches. This constant refinement means you’re never wasting budget on ineffective tactics, and your marketing dollars are always being put to the best possible use.

Turn To The Pros – Contact Incept Health For A Strategy Assessment

If you’re having trouble recruiting residents, Incept Health can help. We specialize in digital marketing for senior care facilities of all types. Wondering how we can help your business grow? Schedule a strategy session with one of our marketing specialists today. It’s 100% free, with no commitment required!