News + Insights from Incept Health

Healthcare Laney Miller Healthcare Laney Miller

SEO vs. PPC Advertising: Which Drives More Engagement In Healthcare Marketing?

If you want to engage with potential patients and bring more people into your practice, you may not be sure what you should focus on in your healthcare marketing strategy. Should you focus on SEO (Search Engine Optimization) and organic search results, or invest in PPC (Pay Per Click) marketing?

The answer is… Both! Both SEO and PPC marketing can be great for engaging with potential patients and bringing them into your practice. Let’s get into the details.

Read More
Healthcare Laney Miller Healthcare Laney Miller

Are There Any Affordable Healthcare Marketing Strategies For Startups? Check Out These 5 Ideas!

Owning your own medical practice lets you pursue your own unique vision and provide the healthcare experience you think your patients deserve. But it has its own challenges, too. Marketing, for instance!

If you’re opening a startup office, you may be wondering if it’s possible to bring in patients without breaking the bank. The answer is “yes!” Here are five affordable strategies to help you build up your patient roster for less.

Read More
Healthcare Laney Miller Healthcare Laney Miller

Healthcare Marketing vs. General Marketing: What Are the Key Differences?

Marketing is the heart of any successful business, but when it comes to healthcare, the approach changes significantly. While general marketing principles apply across industries, healthcare marketing requires a specialized, nuanced strategy to address the unique concerns of patients, regulations, and the sensitive nature of medical care. In this blog, we’ll talk about the key differences between healthcare marketing and general marketing, giving you a better understanding of how to effectively approach both.

Read More