AI 101: Leveraging Artificial Intelligence in Blood Donor Recruitment

AI continues to be a key buzzword in blood donor recruitment, and for good reason! When we launched Betty Blood™, there was so much excitement about the consistency and efficiency she provides. We’ve been hard at work with our partners at Gridspace and hosted a panel discussion to share some introductory AI information that can help any blood center incorporate AI into their donor recruitment process.

What We Discuss:

• AI 101: We start at the very beginning with intro-level information to ensure you’re caught up to speed on artificial intelligence if you haven’t had a chance to deep dive into it yet. We want to make sure you understand the basics of AI and conversational AI as it pertains to blood centers.

• Key Challenges Solved: We all know the challenges we face with blood donor recruitment. In this discussion, we talk about how AI addresses donor retention and outreach inefficiencies.

• AI in Action: This all sounds great, but how does it apply in practice? We share real-world examples of how voice AI enhances communication and scales empathetic donor interactions. Who would have thought AI voice agents can show empathy? We certainly didn’t (listen for yourself here!)

• Practical Next Steps: Get actionable advice to pilot AI initiatives and grow them over time. We share our recommendations on where to start and how working with an AI partner can be more beneficial for your overall strategy compared to solely utilizing a platform like ChatGPT to generate ideas for campaigns.