Want to attract more donors to your blood center? Of course you do. And if you have a social media presence, making proper use of user-generated content (UGC) is one of the best ways to get more donations without breaking the bank. Want some examples on how you can use UGC to grow your organic social media following?

We hope you’ve been liking this series as much as we love highlighting some great blood centers’ social media content! September’s content was no different - there were several we saw that we instantly knew needed to be included in this post.

Blood donor recruitment campaigns are essential for the health and success of blood centers across the country. However, understanding the donor experience and determining what motivates someone to donate can be tricky. Enter DonorPulse, Incept Health's latest product designed to improve how blood centers gather donor feedback and gain valuable marketing insights.

Managing a blood donor recruitment campaign involves more than just scheduling calls; it requires a strategic balance between outreach efforts and donor engagement. One of the most critical aspects to monitor in these campaigns is the Do Not Call (DNC) rate. But what exactly is an acceptable DNC rate in blood donor recruitment, and how can you use this metric to fine-tune your approach?

Here we are, back with another monthly roundup of our favorite social media posts from August! We love sharing the creativity we’re seeing from blood centers and, as always, hope they inspire your team’s next amazing social media post.

Incept’s client, like many blood centers nationwide, needed to expand their donor base by attracting younger donors. Traditional methods were proving insufficient, and a fresh, dynamic approach was essential to secure the future of blood donations.

One of the most effective ways to engage blood donors is through direct communication. Branded Caller ID—a technology that displays the name or logo of an organization when calling a potential donor—seems like a natural fit. It provides instant recognition, builds trust, and can improve call answer rates. However, as promising as Branded Caller ID might sound, it is not without its challenges.

July brought an incredible wave of creativity and fun social media posts from countless blood centers. From UGC to trending reels, these social media posts have not only inspired our team but also motivated communities to roll up their sleeves and donate blood.

Recruiting donors is both an art and a science. As someone who focuses on blood donor recruitment, you know the importance of every pint collected—each one can save multiple lives! But what motivates someone to roll up their sleeve and donate? Among various strategies, one effective strategy is the use of well-crafted and timed text messages.

The AI revolution is upon us. And with so many AI-powered tools hitting the market, including our own Betty Blood conversational AI bot, you may be wondering how you can harness the power of AI to drive more donations at your blood center. 

Holy moly, can you believe we’re already halfway through the year?! It’s that time again to share our favorite blood donor recruitment posts from social media. We hope this post gives you and your team some inspiration for social media content for your blood center.

It's crucial for blood centers to stay ahead of the technological curve. One way to achieve this is by utilizing the power of artificial intelligence (AI) to foster lasting relationships with donors. This blog post takes a deeper look into how transformative AI can be in donor retention and offers actionable strategies for blood centers to leverage the technology effectively.

Blood donation is a critical component of healthcare, and recruiting donors effectively is essential for maintaining blood on the shelves. We still believe voice/phone calls have a place in blood donor recruitment, when used properly and combined with other outreach methods.

In recent years, the field of artificial intelligence (AI) has made significant strides, particularly in the when it comes to language processing and generative AI. From virtual assistants like Siri and Alexa to sophisticated chatbots providing customer service and now Incept Health’s Betty Blood™, AI's capability to interact with humans through natural language has revolutionized the way we communicate with blood donors.

A new month calls for new favorite blood donor recruitment social media posts! We love sharing the creativity that blood centers have been employing to make their content engaging.