Client Success: Increasing Donations with a Donor Gratitude Program
The Challenge
Whole blood donors are eligible to give every 56 days, meaning they can donate up to six times per year. However, the average donor only gives 1.4 times per year. Since blood cannot be manufactured and can only come from volunteer donors, it’s imperative to encourage donors to give as many times as they can to keep communities safe.
The Solution
Appreciation is foundational to a positive donor experience, increasing engagement, and ultimately driving in more donations per donor.
By sharing an authentic, personal video message of gratitude and identifying a shared purpose with donors, your blood center can increase the second donation rate, especially with some of your highest value donors.
By focusing this outreach on your highest value donors, we're able to create real, lasting loyalty. The impact your community could feel from getting a first-time donor back again within the same year is substantial. The result of an O donor increasing their frequency of donating is significant. Acknowledging the gift your reactivated donors have given will make a difference in your collections.
To test this hypothesis, we sent video thank you messages to one of our client’s highest-value donor segments - O negative, first-time donors.
The Result
We found that by sharing an authentic, personal video message of gratitude and identifying a shared purpose with donors, your blood center can increase second donation rate significantly!
Comparing first-time O- donors that received a thank you video to all other first-time donors within the same time period, donors that were engaged with videos from the Donor Gratitude Program had a 55% higher reschedule rate than all other new donors during the same time period and a 26% higher second donation rate. Those increases have the potential of increasing number of total donations significantly when applied to additional donor segments.
Launch A Donor Gratitude Program
How have you been thanking your donors for their life-saving gifts?
Partner with Incept to create custom or semi-custom videos to let your donors know how much they mean to you.
If you'd like to talk through how these strategies can be applied to your own donor base, please feel free to submit an inquiry in the form below. We'd be happy to help in any way that we can.
About Incept
Incept’s donor-centric, data-driven approach helps deliver the right message, using the right platform, to the right donor, at the right time, helping improve the outcome of donor interactions and create a consistent and predictable daily inventory that matches our client’s needs.
We help our clients solve their donor experience challenges—no matter how large or small, how complex or unique. We don’t settle for merely reaching business goals. Our leadership, talent, and culture are designed to deliver continuous improvement and business transformation.
How Does Partnering with Incept Impact Your Blood Center?
We’ve shaped a different future for donor recruitment that’s no longer based on a one-size-fits-all telerecruitment approach, but rather a multi-channel strategy that engages donors where they want to be engaged.
We have a client coalition of more than 20 blood centers that we’re able to test and scale our multi-channel learnings with, helping us solve donor recruitment challenges quickly and apply unique industry learnings across our campaigns to drive in more blood donations for each of our clients.
We price our blood donor recruitment per productive donor, meaning you only pay when we're successful. This includes telerecruitment and expands to 6+ channels at no additional cost. Channels include text, Facebook, Instagram, Snapchat, Twitter, and more - all for the same price.
Ultimately, we help our clients create a consistent and predictable daily inventory that matches their needs.
