Want to attract more donors to your blood center? Of course you do. And if you have a social media presence, making proper use of user-generated content (UGC) is one of the best ways to get more donations without breaking the bank. Want some examples on how you can use UGC to grow your organic social media following?

Blood donor recruitment campaigns are essential for the health and success of blood centers across the country. However, understanding the donor experience and determining what motivates someone to donate can be tricky. Enter DonorPulse, Incept Health's latest product designed to improve how blood centers gather donor feedback and gain valuable marketing insights.

Managing a blood donor recruitment campaign involves more than just scheduling calls; it requires a strategic balance between outreach efforts and donor engagement. One of the most critical aspects to monitor in these campaigns is the Do Not Call (DNC) rate. But what exactly is an acceptable DNC rate in blood donor recruitment, and how can you use this metric to fine-tune your approach?

Incept’s client, like many blood centers nationwide, needed to expand their donor base by attracting younger donors. Traditional methods were proving insufficient, and a fresh, dynamic approach was essential to secure the future of blood donations.

One of the most effective ways to engage blood donors is through direct communication. Branded Caller ID—a technology that displays the name or logo of an organization when calling a potential donor—seems like a natural fit. It provides instant recognition, builds trust, and can improve call answer rates. However, as promising as Branded Caller ID might sound, it is not without its challenges.

Recruiting donors is both an art and a science. As someone who focuses on blood donor recruitment, you know the importance of every pint collected—each one can save multiple lives! But what motivates someone to roll up their sleeve and donate? Among various strategies, one effective strategy is the use of well-crafted and timed text messages.

The AI revolution is upon us. And with so many AI-powered tools hitting the market, including our own Betty Blood conversational AI bot, you may be wondering how you can harness the power of AI to drive more donations at your blood center. 

It's crucial for blood centers to stay ahead of the technological curve. One way to achieve this is by utilizing the power of artificial intelligence (AI) to foster lasting relationships with donors. This blog post takes a deeper look into how transformative AI can be in donor retention and offers actionable strategies for blood centers to leverage the technology effectively.

Blood donation is a critical component of healthcare, and recruiting donors effectively is essential for maintaining blood on the shelves. We still believe voice/phone calls have a place in blood donor recruitment, when used properly and combined with other outreach methods.

Artificial Intelligence (AI) has revolutionized many markets, and the healthcare industry is no exception. Blood centers, in particular, can significantly benefit from incorporating AI into their donor recruitment strategies. However, before diving into this innovative tool, it is crucial to understand how it works, the benefits, and potential pitfalls. Here are key tips blood centers need to know before using AI to recruit blood donors.

The challenges facing the blood banking industry lately pose a very serious question; one which holds ramifications that could potentially disrupt operations for years even.

“When do we outsource our recruitment efforts?”

Blood centers play a crucial role in healthcare, providing the essential lifeline for patients in need of blood transfusions. Despite the life-saving importance of blood donations, blood centers face significant hurdles in recruiting and maintaining a consistent pool of donors.

We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices!

With our years of experience in the blood donor recruitment space, we've seen our fair share of successful campaigns and those that could have used some improvement.