Top Blood Donor Recruitment Social Media Posts from July
July brought an incredible wave of creativity and fun social media posts from countless blood centers. From UGC to trending reels, these social media posts have not only inspired our team but also motivated communities to roll up their sleeves and donate blood.
Stanford Blood Center
We’re all about UGC (user-generated content) and loved that Stanford Blood Center used a micro-influencer for their region in a paid promotion. We’re slowly seeing blood centers utilize these local influencers and would love to see more! Leveraging local personalities that are likable and recognizable is a great way to drive additional donations.
LifeStream Blood Bank
We like this video for a couple reasons! First, short video content showing donors is a great way to provide social proof and encourage others in the area to donate blood too. Second, showcasing your fun and caring phlebotomists, like in this video, showcase company culture and can help ease nerves of those anxious to donate blood or platelets.
San Diego Blood Bank
Partnering with local events is a huge way to drive in a massive influx of donations, and makes donating blood convenient. We love that they made it both fun and easy for people to say yes to donating!
LifeShare Blood Center
The Candy Salad trend is such a fun trend and thought that it added a personal touch to share information about their staff and blood types. This is also a cute and engaging way to educate viewers - plus they used all the best candies!
OneBlood
OneBlood has been on a roll using tons of trends and audio! Their reels racked up more than 25k views in July. This is an example of their highest viewed reel! Again, we think incorporating different staff members into your social media posts helps add the human element and makes donors more comfortable with the idea of donating blood.
Vitalant
Vitalant is at it again with the humor and educational content. They keep their message engaging with their tone and fun sound effects - definitely not boring in our books.!
New York Blood Center
You know we love a good Instagram trend! New York Blood Center used the ‘Looking for a guy in finance…” trending audio to show their need for platelet donors and got more than 4000 views, which well above the average.
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