News + Insights from Incept Health

Senior Care Amanda Cowgill Senior Care Amanda Cowgill

How to Effectively Leverage User-Generated Content for Senior Living Marketing

Word of mouth and referral marketing have always been powerful, but want to know what’s changed in this increasingly digital climate? The power of in-person word-of-mouth has evolved into user-generated content (UGC) online! For senior living communities, leveraging photos and videos from satisfied residents and their families can be a game-changer for your marketing efforts.

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Senior Care Amanda Cowgill Senior Care Amanda Cowgill

How to Create Engaging Social Media Content for Seniors: A Comprehensive Guide

Social media has become an indispensable tool for reaching diverse audiences. For senior care organizations, creating engaging social media content effectively can make a significant impact in attracting and engaging elderly individuals and their families. With around 36.4 million Baby Boomers using social media, you can’t afford to miss out on this marketing medium!

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