Before Listing Your Elder Care Facility On A Review Platform Or Directory, Consider These 6 Factors
Listing your elder care facility on online directories is a great way to bring more residents into your community. But before you list your facility, there are a few things you’ll want to keep in mind. We’ve listed some below:
1. SEO Rankings – How Popular Is The Platform?
In most cases, the more popular the platform is, the better. Popular senior living directories like SeniorHomes.com, Caring.com, Seniorly, and A Place For Mom are often listed very highly on search platforms like Google.
By listing your facility with these directories, you can enhance its visibility and prominence – and this may even drive more traffic to your own website, boosting your own SEO rankings in the future.
2. Credibility – Does The Directory Seem Reputable?
You don’t want to associate your business with any directory or online platform that has shady review practices or a bad reputation. So it’s a good idea to poke around a bit online and learn more about the platform.
You can even get in touch with their team to ask questions about their business practices, the top features of the directory, and more. This helps you make sure you’re only listing your senior care facility on reputable websites.
3. Accessibility – Is It Easy For Both Caregivers And Seniors To Use?
Whether it’s a senior doing their own research or a caregiver/loved one looking for senior care options, the directory or platform should be easy to use. It should be well-designed, simple, and mobile-friendly.
We also recommend looking for platforms that offer accessibility options like text enlargement, high contrast modes, and support for text-to-speech programs. These options help people with low vision, blindness, and other health issues navigate them more effectively.
4. Differentiators – How Can You Set Yourself Apart?
When listing your elder care facility, you should choose directories that offer plenty of space and a good layout that helps you show what makes your business unique, such as:
A comprehensive description of your facility
List of services/amenities
Location and proximity to nearby attractions
Pictures and video highlights
Award/certification badges
User-generated reviews
Virtual tours
Choosing a directory that supports most or all of these things means that you’ll be able to show your elder care facility in the best possible light – and attract more potential residents.
5. Cost – Are There Any Hidden Fees Or Membership Requirements?
Before signing up with a directory, it’s important to understand the full cost involved. Many directories operate on a freemium model, where basic listings are free but premium features come with a price tag.
If you’re considering a paid listing, ask for a breakdown of what’s included. Does the directory charge for leads? Is there a monthly subscription fee? Are you required to sign up for a long-term contract? Understanding the costs upfront ensures that there are no surprises down the road and allows you to weigh the return on investment for listing on a particular platform.
6. Target Audience – Does The Directory Reach Your Ideal Residents?
Not all directories cater to the same audience. Some may specialize in independent living or luxury senior care, while others focus on assisted living, memory care, or affordable senior housing. To make the most of your listing, ensure the platform aligns with the demographic you’re targeting.
Research the directory’s audience by reviewing its marketing materials, testimonials, or analytics (if available). This helps confirm that your ideal residents—or their caregivers—are likely to find and engage with your facility on that platform. The better the alignment, the greater your chances of converting inquiries into residents.
Need Help Getting More Seniors Into Your Facility? Turn To Incept Health
At Incept Health, digital marketing for elder care facilities is one of our specialties. We understand the unique challenges related to recruiting new residents, and we can help your facility overcome them. Interested in learning more and getting started? Contact Incept Health for a free, no-commitment consultation with one of our senior care marketing experts.