Are you having issues bringing more patients into your practice without blowing past your marketing budget? Don’t worry, you’re not alone! In this blog post, we’ll discuss six of the biggest mistakes that healthcare providers make when building their marketing plans.

Listing your elder care facility on online directories is a great way to bring more residents into your community. But before you list your facility, there are a few things you’ll want to keep in mind. We’ve listed some in this blog:

Marketing is the heart of any successful business, but when it comes to healthcare, the approach changes significantly. While general marketing principles apply across industries, healthcare marketing requires a specialized, nuanced strategy to address the unique concerns of patients, regulations, and the sensitive nature of medical care. In this blog, we’ll talk about the key differences between healthcare marketing and general marketing, giving you a better understanding of how to effectively approach both.

If you’ve been handling your own marketing strategy at your medical practice, turning to an outsourced partner like Incept Health can be tempting. After all, outsourcing marketing allows you to spend less time on marketing strategies and more time running your practice and caring for patients. But is it really a good idea? Find out here!

If you get a lot of referrals to your medical practice, that’s great! But referrals shouldn’t be the only way you get new patients. Alongside your existing referral networks, investing in a future-focused digital marketing strategy will help you bring in more patients and make sure your practice keeps growing. 

As someone looking to increase your healthcare organization’s bottom line, you’re likely always on the lookout for ways to drive patient or customer engagement. But what role does healthcare marketing play in this? In this blog post, we’ll explore what healthcare marketing is, why it's so important for your organization’s success, and how it can be leveraged to build trust, attract more patients, and deliver measurable results.

For any organization with a tighter budget, marketing can be both a necessary investment and a financial burden. With these ever-tightening budgets, many healthcare businesses are seeking ways to grow without facing upfront marketing costs that might not yield results. This is where Pay-For-Performance marketing campaigns come in, offering a solution that aligns marketing investments with actual results.

Staying competitive and relevant in the healthcare space is no small feat for practices. With so many demands for your time and resources, from patient care to compliance, marketing often falls to the wayside. Yet, with everything becoming digital-first, effective marketing is crucial for growth and patient acquisition.

As a startup in a competitive market, the client faced significant challenges in growing their user base and needed a reliable partner to generate qualified leads for their sales team. Incept Health utilized a multi-channel strategy to generate 171 qualified leads to help our client's business grow