4 Digital Marketing Strategies To Boost Traditional and In-Person Marketing Efforts
Are you mostly relying on traditional marketing strategies like billboards and print ads, or in-person strategies like referrals and word-of-mouth to bring patients into your facility? These strategies can be extremely effective for doctors.
By integrating tactics like social media, SEO, and online advertising with your existing in-person and traditional methods, you can ensure your facility stays top-of-mind for families seeking care solutions for their loved ones and ensure your patient base continues to grow. How? Let’s get into the details.
1. Collecting And Refining Demographic Information
One of the best things about digital marketing is that it’s much easier to get demographic information about your patients. Tools like Facebook and Google let you drill down into the details including geographical location, income levels, education, family size, and so much more.
If you mostly rely on traditional marketing methods, This information can be harder to collect – and less granular. By collecting detailed demographic info with digital marketing, you can get information that will help you target your ideal audience more effectively – both online and with other types of ads and marketing campaigns.
2. Use Traditional Marketing To Drive Engagement With Digital Channels
Traditional marketing and digital marketing can go hand-in-hand in lots of ways. For example, if you have a TV ad that you run on local channels, you could incorporate a QR code that sends patients to your website when scanned – making it easier for them to learn more about your practice or book an appointment.
Or for another example, you could have patients provide you with their email addresses during an office tour. Then, after their visit, you could add them to your mailing list and send a follow-up asking about their experience.
3. Repurpose TV Ads And Use Them On Digital Platforms
If you already are using TV ads, they can do double duty! If you already have a 60-second ad that you’ve filmed, you can easily cut it down to 30, 15, or even 5 seconds and use it on social platforms like YouTube, X, Facebook, Instagram, TikTok, and more.
Video ads are very effective on social platforms, with 92% of marketers reporting a positive ROI on social video ads. Running an ad on a digital platform will also typically be only a fraction of the cost of running an ad on your local TV channels.
4. Inspire Social Sharing In Person
When you’re interacting face-to-face with patients, you have lots of opportunities to encourage them to create User-Generated Content (UGC) that can help with your digital marketing efforts. For example, you could create a sign at your reception office with a QR code that links to your review page and asks patients for honest reviews.
Or, if you’re a dentist, you could create a photo booth with fun props where patients can take pictures and show off their freshly cleaned grin. Ask them to share these online with a unique hashtag for your practice, then share the best ones on your social pages.
Combining Traditional And Digital Marketing Delivers The Best Results!
If you mostly rely on traditional and in-person marketing strategies at your medical practice, incorporating digital methods can definitely help you bring in more patients and continue growing. Want to learn more about the best digital strategies for practice growth? Get in touch with Incept Health to schedule a 100% free, no-commitment consultation with one of our marketing experts.