Should You Outsource Marketing For Your Medical Practice?
If you’ve been handling your own marketing strategy at your medical practice, turning to an outsourced partner like Incept Health can be tempting. After all, outsourcing marketing allows you to spend less time on marketing strategies and more time running your practice and caring for patients. But is it really a good idea? Find out below!
Choosing In-House Marketing Has Its Benefits
There are some obvious benefits that come alongside hiring your own marketing team and managing your own digital marketing strategy in-house. You’ll have full creative and strategic control, and you’ll also have total ownership of your marketing data, brand identity, and brand assets.
Communication is also easier with your own internal team, and you’ll have the ability to manage your marketing team more closely. This enhances collaboration and may make it easier to align your marketing strategy with your brand and the culture of your practice.
… But Outsourcing Marketing Is Often A Better Option
In-house marketing definitely has its benefits. But choosing an experienced outsourced marketing partner has serious advantages, too, including:
Lower overall costs
Due to economies of scale, working with an outsourced agency is almost always going to be cheaper than hiring your own marketing team, especially if you take the cost of hiring, onboarding, and training into account.
Benefit from a team of experts
With an outsourced marketing company on your side, you can benefit from an entire team of experts in SEO, social media, paid search, local advertising, and other marketing specialties. If you’re hiring your own staff, it can be hard (if not impossible) to hire one or two “unicorn” employees who have all of the expertise and specialized knowledge that you need. One of the benefits of utilizing Incept Health for fractional marketing support is the ability to have an entire team at your fingertips - not just one person.
Get started quickly
When you work with an outsourced partner, it only takes a few days to get up and running. If you want to hire your own in-house marketing team, it could take weeks or even months to recruit the right people, onboard and train them, and launch a comprehensive marketing strategy.
Reduce the risk of hiring the wrong person
Even if you think you’ve found the right people to hire for your in-house marketing efforts, things may not work out – leading to wasted time and money as you search for replacements.
Focus on what you do best
With an outsourced marketing partner, you don’t have to spend as much time on the “day-to-day” aspects of managing your marketing campaigns. With regular reports and updates, you can stay engaged with your marketing campaigns while still having the time to run your business and treat patients – the things that you do best!
Key Considerations When Choosing a Healthcare Marketing Partner
If you’ve decided that outsourcing your marketing is the right move for your medical practice, the next step is choosing the right partner. Here’s what to look for:
Healthcare industry experience
Healthcare marketing is a unique niche that requires an understanding of the industry’s intricacies, such as the patient journey, marketing best practices, and medical terminology. Make sure you choose a partner that specializes in healthcare and has a proven track record.
Comprehensive services
Look for a marketing agency that offers a full range of services, including content marketing, SEO, paid advertising, and social media management. This ensures you have a cohesive and unified marketing strategy.
Proven results
Ask for case studies, testimonials, or references from other medical practices. A good partner should be able to demonstrate the success they’ve achieved for practices similar to yours.
Clear communication and reporting
You need a partner who can keep you in the loop with regular updates and transparent reporting. This helps you track the performance of your campaigns and ensures your marketing efforts are always aligned with your business goals.
Got Questions About Outsourced Medical Marketing? Incept Health Has Answers!
If you think that outsourced marketing may be right for your medical practice, Incept Health is here for you. Our digital marketing experts are here to help your business grow – and to reduce the amount of time you have to spend running your marketing campaigns. Interested in more info? Contact us online to schedule a consultation and see how Incept Health can help your practice grow and thrive.