Top Blood Donor Recruitment Social Media Posts in October
As we wrapped up October, we have been looking forward to making this post adding to our series! Here’s a look at six standout social media campaigns that combined trending topics, lighthearted humor, and interactive themes to encourage donations and boost engagement from the month. Let’s dive in!
Ads that caught our attention:
Miller-Keystone Blood Center
Miller-Keystone teamed up with blood banks across the Big Ten Conference for a nationwide blood drive competition that encouraged college sports fans to show school pride by donating blood. The friendly competition aimed to address blood shortages while sparking rivalry in a fun, supportive way, especially with football season in full swing.
New York Blood Center – Big Ten Network and Abbott Partnership Reel
Like Miller-Keystone, in partnership with the Big Ten Network and Abbott, New York Blood Center (NYBC) launched a high-impact reel that generated impressive engagement, with 648,000 views in the first week. The success of this reel highlights the power of partnerships and the reach that collaboration can achieve.
Shepeard Community Blood Center
We loved this Halloween-themed post from Shepeard that featured a fun approach, complete with seasonal graphics that matched the spooky spirit of the holiday. This post used playful Halloween visuals to appeal to potential donors, especially those who might feel uneasy about blood donation.
Versiti
Playing on the awkward moment when a donor might accidentally glance at the blood bag, Versiti created a comedic moment that both acknowledges a shared fear and encourages people to push past it.
OneBlood
OneBlood incentivized blood donation in a fun, relatable way. The reel quickly gained popularity, drawing in audiences with the t-shirt acting as both a badge of pride and an extra incentive to donate.
LifeShare Blood Center
LifeShare jumped on the “Gen Z wrote the script” trend! The playful, self-aware humor resonated with younger audiences, making it more relatable and less formal.
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