How Can You Use Patient Testimonials To Attract New Patients To Your Dental Practice?
According to a study by Oral Health Group, word-of-mouth is still the #1 most effective way to bring in new patients. And in today’s online world, patient testimonials and reviews are powerful ways to spread the word about your practice and what you have to offer. In this blog, we’ll discuss the power of patient testimonials and how they can help you attract new patients to your practice.
1. Build Trust And Authority In New Visitors
49% of people trust online reviews as much as they trust recommendations from family and friends. And according to one study, this jumps to 91% when you look at the 18-34 age range. Simply put, people put a lot of trust and faith into online reviews and testimonials.
By highlighting real patient experiences on your website and sharing testimonials, you can give patients a better idea of what to expect from their visit. This builds trust and authority and can turn a website visitor into a new patient!
2. Show What Makes Your Approach To Dentistry Unique
Every dentist is different. Maybe you offer lots of different dental sedation options, you focus on whole-body health and dental education, or you’re a holistic dentist who avoids things like mercury fillings. Whatever the case may be, testimonials can help you show what makes your dental approach unique.
For example, if you have experience with special needs patients, you could highlight a testimonial from the parent of a special needs child – this helps emphasize your ability to treat those cases and sets you apart from local competitors.
3. Display Your Range Of Services & Capabilities
Do you primarily focus on cosmetic dentistry? Do you love straightening teeth with Invisalign? Have you taken advanced training courses so that you can offer full-mouth restorations with implants?
No matter your specialties or favorite procedures, you can use testimonials to highlight them. For example, if you love placing dental implants and want more implant patients, you can share testimonials and “before and after” pictures from past implant patients. And that leads us to our next point…
4. Give Examples Of Real Results With Before & After Pictures
Patient testimonials are great. But they're even better with a visual aid! If you incorporate oral photography into your practice, you can put together testimonials with before and after pictures.
With photos, potential patients don’t have to just read about how you’ve changed a patient’s life and enhanced their smile – they can see photographic proof for themselves, and get a “sneak peek” of the type of results they may be able to expect.
Need Help Generating And Highlighting Patient Experiences? We Can Help!
You love helping patients get out of pain and restore their smiles – not managing digital marketing strategies. After all, you’re a dentist, not a marketer. That’s where Incept Health comes in.
Our digital marketing experts can develop a comprehensive strategy, make sure you stay within your marketing budget, and keep your practice growing while you focus on doing what you do best – treating patients. Interested? Contact us online to schedule a free, no-commitment strategy session today.