According to a study by Oral Health Group, word-of-mouth is still the #1 most effective way to bring in new patients. And in today’s online world, patient testimonials and reviews are powerful ways to spread the word about your practice and what you have to offer.

It’s no surprise that in order to grow, dental patient recruitment is a critical focus for practices in this competitive market. But while efforts to attract new patients may seem straightforward, there are hidden costs that can add up and impact your overall profitability. If not managed carefully, these hidden expenses can reduce the effectiveness of your patient recruitment strategies and ultimately affect your bottom line.

Whether you’re running an established dental practice or you’re fresh out of dental school, online reviews are incredibly important for the visibility of your practice. In this blog, we’ll take a look at the importance of online reviews for dentists – and go over some best practices you can follow to collect more positive online reviews.

According to Dental Economics, having just one “no-show” per day can cost your dental office between $20,000 and $70,000 per year. If you want to maximize your profits, you need to find ways to minimize no-shows – and appointment reminders are one of the best ways to do this!

Online reviews hold significant sway over a dental practice's (or really any consumer-based business, for that matter) reputation and success. Positive reviews can bring new patients through your doors, while negative ones can deter potential clients and harm your brand. For dentists, understanding how to effectively handle negative online reviews is crucial to maintaining a positive online presence and ensuring long-term success.

Are you a new dentist, a new owner, or just looking to build up your existing patient base?  Wondering how to reach more potential patients without breaking your marketing budget? 

When it comes to dental care marketing, recruiting new patients is a constant challenge. For years, many practices have relied on traditional marketing methods such as print ads, direct mail, and word-of-mouth referrals. While these tactics have their place, an exclusive focus on them can limit a practice's reach and growth.