Digital marketing is a powerful tool for recruiting blood donors.

With our years of experience in the blood donor recruitment space, we've seen our fair share of successful campaigns and those that could have used some improvement.

In the ever-evolving landscape of healthcare, one thing remains unchanged—the constant need for blood donations.

Blood donations compete with so many other ways to give back to the community, and is one of very few ways to literally save a life (or even up to three).

In the fast-paced world of social media, reaching out to potential blood donors from the Gen Z and millennial demographics requires strategic and engaging campaigns.

Donor recruitment is always a top priority at blood centers. But you only have so much money to spend on your marketing and advertising campaigns.

When planning how you will recruit new blood donors (especially younger donors), social media is a given when it comes to strategy.

Social media is our jam, so we love to look at all the great ads that different blood centers are creating.

If you're struggling to attract younger donors to your blood donation center, social media may be the solution.

According to a recent study by America’s Blood Centers and ADRP, blood donations dropped quite a bit in the period between 2019 and 2021.

Is your blood center still mostly relying on flyers, TV commercials, radio segments, or printed ads to drive blood donor recruitment?

In an era where information spreads like wildfire on social media, addressing concerns and combating misinformation regarding blood donation is highly important.

It’s no surprise that social media ads have become indispensable tools for reaching potential blood donors and increasing exposure regarding the need for blood donations.

If you’ve been working on a strategy to encourage people to donate blood and have considered paid social media campaigns, we’re excited for you!

In the world of blood donor recruitment, tackling the hesitancy among potential donors is a challenge that would be highly beneficial to increasing blood donations.