One of the most effective ways to engage blood donors is through direct communication. Branded Caller ID—a technology that displays the name or logo of an organization when calling a potential donor—seems like a natural fit. It provides instant recognition, builds trust, and can improve call answer rates. However, as promising as Branded Caller ID might sound, it is not without its challenges.

July brought an incredible wave of creativity and fun social media posts from countless blood centers. From UGC to trending reels, these social media posts have not only inspired our team but also motivated communities to roll up their sleeves and donate blood.

Recruiting donors is both an art and a science. As someone who focuses on blood donor recruitment, you know the importance of every pint collected—each one can save multiple lives! But what motivates someone to roll up their sleeve and donate? Among various strategies, one effective strategy is the use of well-crafted and timed text messages.

The AI revolution is upon us. And with so many AI-powered tools hitting the market, including our own Betty Blood conversational AI bot, you may be wondering how you can harness the power of AI to drive more donations at your blood center. 

Holy moly, can you believe we’re already halfway through the year?! It’s that time again to share our favorite blood donor recruitment posts from social media. We hope this post gives you and your team some inspiration for social media content for your blood center.

It's crucial for blood centers to stay ahead of the technological curve. One way to achieve this is by utilizing the power of artificial intelligence (AI) to foster lasting relationships with donors. This blog post takes a deeper look into how transformative AI can be in donor retention and offers actionable strategies for blood centers to leverage the technology effectively.

Blood donation is a critical component of healthcare, and recruiting donors effectively is essential for maintaining blood on the shelves. We still believe voice/phone calls have a place in blood donor recruitment, when used properly and combined with other outreach methods.

In recent years, the field of artificial intelligence (AI) has made significant strides, particularly in the when it comes to language processing and generative AI. From virtual assistants like Siri and Alexa to sophisticated chatbots providing customer service and now Incept Health’s Betty Blood™, AI's capability to interact with humans through natural language has revolutionized the way we communicate with blood donors.

A new month calls for new favorite blood donor recruitment social media posts! We love sharing the creativity that blood centers have been employing to make their content engaging.

Artificial Intelligence (AI) has revolutionized many markets, and the healthcare industry is no exception. Blood centers, in particular, can significantly benefit from incorporating AI into their donor recruitment strategies. However, before diving into this innovative tool, it is crucial to understand how it works, the benefits, and potential pitfalls. Here are key tips blood centers need to know before using AI to recruit blood donors.

It’s well known that ensuring a steady supply of blood is crucial for the health and safety of patients. At the same time, blood centers constantly face the challenge of maintaining an adequate inventory to meet the needs of these patients. Traditional methods of predicting blood shortages and recruiting donors, while effective to some extent, can fall short in addressing the complex nature of blood supply and demand. This is where Artificial Intelligence (AI) steps in as a game-changer. 

The challenges facing the blood banking industry lately pose a very serious question; one which holds ramifications that could potentially disrupt operations for years even.

“When do we outsource our recruitment efforts?”

We know that social media is a powerful tool to engage with potential blood donors, but both organic and paid social media campaigns have their unique advantages and limitations. Understanding the nuances of these strategies is crucial for maximizing blood donor engagement and recruitment.

Blood centers play a crucial role in healthcare, providing the essential lifeline for patients in need of blood transfusions. Despite the life-saving importance of blood donations, blood centers face significant hurdles in recruiting and maintaining a consistent pool of donors.

Engaging potential blood donors over the phone is a crucial aspect of a successful blood donation center's operations. Effective phone communication can significantly increase the number of successful blood donations.