If you’ve got empty beds in your senior living community and you’re looking to attract new residents, coming up with a marketing strategy can be difficult. Where do you start? How can you maximize the reach of your efforts and keep marketing costs under control? These simple strategies will help you do the most with your marketing budget, bring in more residents, and keep your facility on the path toward sustainable growth.

In today’s competitive senior care landscape, where families are inundated with choices for senior care services, establishing trust and credibility is key to your business’ success. We all know that trust isn’t something that’s built overnight - it requires consistent effort, genuine engagement, and, most importantly, providing value to your audience. For senior care providers, this value often comes in the form of educational content designed to guide elderly individuals and their families through the complex decision-making process for care services.

According to Dental Economics, having just one “no-show” per day can cost your dental office between $20,000 and $70,000 per year. If you want to maximize your profits, you need to find ways to minimize no-shows – and appointment reminders are one of the best ways to do this!

July brought an incredible wave of creativity and fun social media posts from countless blood centers. From UGC to trending reels, these social media posts have not only inspired our team but also motivated communities to roll up their sleeves and donate blood.

Recruiting donors is both an art and a science. As someone who focuses on blood donor recruitment, you know the importance of every pint collected—each one can save multiple lives! But what motivates someone to roll up their sleeve and donate? Among various strategies, one effective strategy is the use of well-crafted and timed text messages.

Online reviews hold significant sway over a dental practice's (or really any consumer-based business, for that matter) reputation and success. Positive reviews can bring new patients through your doors, while negative ones can deter potential clients and harm your brand. For dentists, understanding how to effectively handle negative online reviews is crucial to maintaining a positive online presence and ensuring long-term success.

With the rise of digital technology, traditional methods of senior care education and outreach are being challenged by online approaches. One such approach gaining significant traction is hosting virtual events. But how does this compare to the tried-and-true method of traditional in-person seminars?

The AI revolution is upon us. And with so many AI-powered tools hitting the market, including our own Betty Blood conversational AI bot, you may be wondering how you can harness the power of AI to drive more donations at your blood center. 

Are you a new dentist, a new owner, or just looking to build up your existing patient base?  Wondering how to reach more potential patients without breaking your marketing budget? 

Senior living communities provide a vital service, offering care and companionship for elderly individuals while giving their families peace of mind. However, the decision to move into a senior living community is a significant one for themselves or a family member, and effective marketing is crucial to show potential residents why your facility is the best for them.

Holy moly, can you believe we’re already halfway through the year?! It’s that time again to share our favorite blood donor recruitment posts from social media. We hope this post gives you and your team some inspiration for social media content for your blood center.

When it comes to dental care marketing, recruiting new patients is a constant challenge. For years, many practices have relied on traditional marketing methods such as print ads, direct mail, and word-of-mouth referrals. While these tactics have their place, an exclusive focus on them can limit a practice's reach and growth.

Fostering a sense of community and belonging among elderly care patients and their families has become increasingly important with digital means of communicating becoming more prominent. Social media is a powerful tool for creating and nurturing these connections, enhancing the overall well-being of seniors and their loved ones.

It's crucial for blood centers to stay ahead of the technological curve. One way to achieve this is by utilizing the power of artificial intelligence (AI) to foster lasting relationships with donors. This blog post takes a deeper look into how transformative AI can be in donor retention and offers actionable strategies for blood centers to leverage the technology effectively.

The visual content we encounter shapes our perceptions, decisions, and, ultimately, our trust. For families considering senior living options, this trust is crucial. When marketing elderly care services, using authentic, high-quality visual content can make a significant difference in connecting with your audience.