News + Insights from Incept Health

Blood Donor Recruitment Amanda Cowgill Blood Donor Recruitment Amanda Cowgill

3 Challenges with Using Branded Caller ID for Blood Donor Recruitment

One of the most effective ways to engage blood donors is through direct communication. Branded Caller ID—a technology that displays the name or logo of an organization when calling a potential donor—seems like a natural fit. It provides instant recognition, builds trust, and can improve call answer rates. However, as promising as Branded Caller ID might sound, it is not without its challenges.

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Senior Care Amanda Cowgill Senior Care Amanda Cowgill

4 Senior Living Community Marketing Strategies To Attract More Residents

If you’ve got empty beds in your senior living community and you’re looking to attract new residents, coming up with a marketing strategy can be difficult. Where do you start? How can you maximize the reach of your efforts and keep marketing costs under control? These simple strategies will help you do the most with your marketing budget, bring in more residents, and keep your facility on the path toward sustainable growth.

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Senior Care Amanda Cowgill Senior Care Amanda Cowgill

How to Build Trust with Content for Senior Care Marketing

In today’s competitive senior care landscape, where families are inundated with choices for senior care services, establishing trust and credibility is key to your business’ success. We all know that trust isn’t something that’s built overnight - it requires consistent effort, genuine engagement, and, most importantly, providing value to your audience. For senior care providers, this value often comes in the form of educational content designed to guide elderly individuals and their families through the complex decision-making process for care services.

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Blood Donor Recruitment Amanda Cowgill Blood Donor Recruitment Amanda Cowgill

What Types of Texts Motivate Blood Donors to Donate Blood?

Recruiting donors is both an art and a science. As someone who focuses on blood donor recruitment, you know the importance of every pint collected—each one can save multiple lives! But what motivates someone to roll up their sleeve and donate? Among various strategies, one effective strategy is the use of well-crafted and timed text messages.

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Dental Care Amanda Cowgill Dental Care Amanda Cowgill

How to Handle Negative Online Reviews About Your Dental Practice

Online reviews hold significant sway over a dental practice's (or really any consumer-based business, for that matter) reputation and success. Positive reviews can bring new patients through your doors, while negative ones can deter potential clients and harm your brand. For dentists, understanding how to effectively handle negative online reviews is crucial to maintaining a positive online presence and ensuring long-term success.

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Senior Care Amanda Cowgill Senior Care Amanda Cowgill

How to Develop a Senior Living Marketing Plan to Recruit More Patients

Senior living communities provide a vital service, offering care and companionship for elderly individuals while giving their families peace of mind. However, the decision to move into a senior living community is a significant one for themselves or a family member, and effective marketing is crucial to show potential residents why your facility is the best for them.

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