If you’re looking to recruit more seniors to your facility, you may be wondering if TV ads are a good option – or if you should invest in a digital marketing strategy. This blog compares them!

If you get a lot of referrals to your medical practice, that’s great! But referrals shouldn’t be the only way you get new patients. Alongside your existing referral networks, investing in a future-focused digital marketing strategy will help you bring in more patients and make sure your practice keeps growing. 

We hope you’ve been liking this series as much as we love highlighting some great blood centers’ social media content! September’s content was no different - there were several we saw that we instantly knew needed to be included in this post.

Blood donor recruitment campaigns are essential for the health and success of blood centers across the country. However, understanding the donor experience and determining what motivates someone to donate can be tricky. Enter DonorPulse, Incept Health's latest product designed to improve how blood centers gather donor feedback and gain valuable marketing insights.

As someone looking to increase your healthcare organization’s bottom line, you’re likely always on the lookout for ways to drive patient or customer engagement. But what role does healthcare marketing play in this? In this blog post, we’ll explore what healthcare marketing is, why it's so important for your organization’s success, and how it can be leveraged to build trust, attract more patients, and deliver measurable results.

For any organization with a tighter budget, marketing can be both a necessary investment and a financial burden. With these ever-tightening budgets, many healthcare businesses are seeking ways to grow without facing upfront marketing costs that might not yield results. This is where Pay-For-Performance marketing campaigns come in, offering a solution that aligns marketing investments with actual results.

Managing a blood donor recruitment campaign involves more than just scheduling calls; it requires a strategic balance between outreach efforts and donor engagement. One of the most critical aspects to monitor in these campaigns is the Do Not Call (DNC) rate. But what exactly is an acceptable DNC rate in blood donor recruitment, and how can you use this metric to fine-tune your approach?

Are you looking to step up your digital marketing efforts and attract more potential residents to your senior living facility? In this blog, we’ll be taking a look at 4 challenges that may affect your recruitment efforts, and discuss how you can overcome them to market your facility more effectively – both to elderly individuals and their families.

It’s no surprise that in order to grow, dental patient recruitment is a critical focus for practices in this competitive market. But while efforts to attract new patients may seem straightforward, there are hidden costs that can add up and impact your overall profitability. If not managed carefully, these hidden expenses can reduce the effectiveness of your patient recruitment strategies and ultimately affect your bottom line.

Staying competitive and relevant in the healthcare space is no small feat for practices. With so many demands for your time and resources, from patient care to compliance, marketing often falls to the wayside. Yet, with everything becoming digital-first, effective marketing is crucial for growth and patient acquisition.

Whether you’re running an established dental practice or you’re fresh out of dental school, online reviews are incredibly important for the visibility of your practice. In this blog, we’ll take a look at the importance of online reviews for dentists – and go over some best practices you can follow to collect more positive online reviews.

Here we are, back with another monthly roundup of our favorite social media posts from August! We love sharing the creativity we’re seeing from blood centers and, as always, hope they inspire your team’s next amazing social media post.

Incept’s client, like many blood centers nationwide, needed to expand their donor base by attracting younger donors. Traditional methods were proving insufficient, and a fresh, dynamic approach was essential to secure the future of blood donations.

One of the most effective ways to engage blood donors is through direct communication. Branded Caller ID—a technology that displays the name or logo of an organization when calling a potential donor—seems like a natural fit. It provides instant recognition, builds trust, and can improve call answer rates. However, as promising as Branded Caller ID might sound, it is not without its challenges.

As a startup in a competitive market, the client faced significant challenges in growing their user base and needed a reliable partner to generate qualified leads for their sales team. Incept Health utilized a multi-channel strategy to generate 171 qualified leads to help our client's business grow