Listing your elder care facility on online directories is a great way to bring more residents into your community. But before you list your facility, there are a few things you’ll want to keep in mind. We’ve listed some in this blog:

Marketing is the heart of any successful business, but when it comes to healthcare, the approach changes significantly. While general marketing principles apply across industries, healthcare marketing requires a specialized, nuanced strategy to address the unique concerns of patients, regulations, and the sensitive nature of medical care. In this blog, we’ll talk about the key differences between healthcare marketing and general marketing, giving you a better understanding of how to effectively approach both.

Online reviews are important for any type of business, and that includes dentists. More than 81% of people check Google Reviews before visiting a business. But unfortunately, not all online reviews from patients are positive. So what should you do in order to minimize the impact of bad reviews? Let’s look at five simple strategies that can help.

As we wrapped up October, we have been looking forward to making this post adding to our series! Here’s a look at six standout social media campaigns that combined trending topics, lighthearted humor, and interactive themes to encourage donations and boost engagement from the month.

By integrating tactics like social media, SEO, and online advertising with your existing in-person and traditional methods, you can ensure your facility stays top-of-mind for families seeking care solutions for their loved ones and ensure your patient base continues to grow. How? Let’s get into the details.

If you’ve been handling your own marketing strategy at your medical practice, turning to an outsourced partner like Incept Health can be tempting. After all, outsourcing marketing allows you to spend less time on marketing strategies and more time running your practice and caring for patients. But is it really a good idea? Find out here!

According to a study by Oral Health Group, word-of-mouth is still the #1 most effective way to bring in new patients. And in today’s online world, patient testimonials and reviews are powerful ways to spread the word about your practice and what you have to offer.

Want to attract more donors to your blood center? Of course you do. And if you have a social media presence, making proper use of user-generated content (UGC) is one of the best ways to get more donations without breaking the bank. Want some examples on how you can use UGC to grow your organic social media following?

If you’re looking to recruit more seniors to your facility, you may be wondering if TV ads are a good option – or if you should invest in a digital marketing strategy. This blog compares them!

If you get a lot of referrals to your medical practice, that’s great! But referrals shouldn’t be the only way you get new patients. Alongside your existing referral networks, investing in a future-focused digital marketing strategy will help you bring in more patients and make sure your practice keeps growing. 

We hope you’ve been liking this series as much as we love highlighting some great blood centers’ social media content! September’s content was no different - there were several we saw that we instantly knew needed to be included in this post.

Blood donor recruitment campaigns are essential for the health and success of blood centers across the country. However, understanding the donor experience and determining what motivates someone to donate can be tricky. Enter DonorPulse, Incept Health's latest product designed to improve how blood centers gather donor feedback and gain valuable marketing insights.

As someone looking to increase your healthcare organization’s bottom line, you’re likely always on the lookout for ways to drive patient or customer engagement. But what role does healthcare marketing play in this? In this blog post, we’ll explore what healthcare marketing is, why it's so important for your organization’s success, and how it can be leveraged to build trust, attract more patients, and deliver measurable results.

For any organization with a tighter budget, marketing can be both a necessary investment and a financial burden. With these ever-tightening budgets, many healthcare businesses are seeking ways to grow without facing upfront marketing costs that might not yield results. This is where Pay-For-Performance marketing campaigns come in, offering a solution that aligns marketing investments with actual results.

Managing a blood donor recruitment campaign involves more than just scheduling calls; it requires a strategic balance between outreach efforts and donor engagement. One of the most critical aspects to monitor in these campaigns is the Do Not Call (DNC) rate. But what exactly is an acceptable DNC rate in blood donor recruitment, and how can you use this metric to fine-tune your approach?